Crisis Communication and Business Resilience: Strategies for Operating on the Russian Market

Online Event

20 June | 10:00 - 11:30 (GMT+3) | 9:00 - 10:30 (CEST)
Registration is required
Language: English

About the event

The current economic and geopolitical situation has triggered significant changes in the corporate structures of many companies, as well as to restructuring of core business processes, supply chains and cash flow routes.

Some companies have formally spun off their Russian entities, while maintaining informal control, or completed a management buyout (MBO) with options to repurchase shares later. These changes pose significant risks, including potential loss of control over valuable assets — both tangible and intangible.

Our event will focus on crisis communication for businesses navigating Russia's changing landscape, with insights from communication expert Birgitte Dyrekilde, founder of Umbra Communications and Intelligence, and SCHNEIDER GROUP consulting experts.

Birgitte will highlight various communication strategies for companies continuing to operate on the Russian market, while SCHNEIDER GROUP experts will showcase bespoke operating services tailored to the new business reality.

Moreover, the speakers will delve into the nuances of internal communication as well as corporate management controls in complex group structures, offering insights on managing change.

Join us as we share strategic insights and practical solutions for sustaining operations and safeguarding assets in this changing environment.


10:00 - 11:30 (GMT+3) | 9:00 - 10:30 (CEST)
Crisis Communication and Business Resilience: Strategies for Operating on the Russian Market
  • Crisis communication strategies for companies operating on the Russian market
  • SCHNEIDER GROUP solutions for challenging times 
  • The importance of internal communication: acting as one team
  • Business control within complex group structures

About speakers

Alexander Shalamov
Interim Management Team Lead

Alexander joined SCHNEIDER GROUP in 2014. With 8 years of experience, he leads complex interim management projects as a temporary/permanent general director, branch director, or head of a representative office for international companies.

Alexander possesses a proven record in diverse industries, including machinery, construction, chemicals, pharmaceuticals, food, agriculture, fashion, and IT. His core competencies lie in project implementation, coordination, planning, risk assessment, and stakeholder communication.

Alexander holds a university degree in economics with a specialization in the foreign activities of enterprises, complemented by a Master's degree in international business from St. Petersburg State University. His professional expertise is further strengthened by certifications in project management, IT service management, and project governance.

Alexander is fluent in Russian and English.
Ekaterina Kvaskova
Certified Internal Auditor, Partner

Ekaterina joined SCHNEIDER GROUP in 2005 as senior accountant responsible for accounting and tax reporting for company’s customers. In 2009 she was appointed head of the internal controls department. In 2012 Ekaterina became director for internal controls and audit. She was promoted to Partner in 2022.

As Partner, responsible for internal controls and audit, Ekaterina leads all in-house projects on constant assessment and improvement of business processes, identification and mitigation of operational risks. She also advises SCHNEIDER GROUP’s customers on setup of corporate internal controls and audit systems, business process efficiency review, and risk management.

Prior to joining SCHNEIDER GROUP, Ekaterina worked as chief accountant in the trading and construction industries.

Ekaterina has a degree in economy, specializing in foreign trade and is a certified professional accountant with the Institute of Professional Accountants of Russia, a certified internal auditor (CIA) and a member of the Institute of Internal Auditors.


SCHNEIDER GROUP has been helping businesses to expand to new geographical markets since 2003, offering a full range of business support services: from developing strategy for successful market-entry to helping arrange or optimize accounting, reporting and financial planning processes and establishing efficient IT infrastructures.

500 top experts in 11 countries take care of all resource-consuming non-core business tasks, so our customers can focus on achieving their business goals. We offer services in Armenia, Azerbaijan, Austria, Belarus, Georgia, Germany, Kazakhstan, Kyrgyzstan, Poland, Russia and Uzbekistan, with minor regional variations. Get in touch via our contact form to request details of specific service packages available in your target country.

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