With a market of more than 40 million consumers, Ukraine offers many business opportunities. It has an excellent geographical location, European cultural traditions, visa-free entry for citizens of many countries, and a clear plan for modernization to align with Western values. Some additional positive qualities of Ukraine as a good country for investment are the Association Agreement with the EU, a good education system, multiple reforms in all sectors, and simplified taxation for small businesses and private entrepreneurs. Property, labor, and services have become extremely price competitive as a result of the ongoing crisis, significantly reducing the costs of market entry. For agricultural businesses, Ukraine offers some of the best soil in the world and is well-known as the “bread basket” of Europe. Ukraine has also recently become Europe’s #1 IT outsourcing and software development powerhouse.