Market research in Russia

Get in touch with us
Christoph Spank
Market Research Team Leader
+7 (495) 956 55 57
St. Petersburg
Nadezhda Kharkovskaya
Head of Business Development Department, St. Petersburg
+7 / 812 / 458 58 00

Market Analyses in Russia

Market analyses are necessary, if the Russian market is interesting for you, but you require a lot more information before taking a decision to enter the market. This is why we provide you with a revealing market analyses. Russia’s economy is characterized by a high degree of business concentration with about 80% of commercial activities taking place in Moscow and St. Petersburg. Therefore, we usually focus on the greater Moscow area with about 17 million inhabitants and on the North-West-region around St. Petersburg with more than 10 million people. Of course, we do also include other Russian cities and regions for your market analyses according to your specific needs and requests.

Your Competitors

In our market studies we analyse the business activity of your competitors on the Russian market in detail. Such an analyses usually distinguishes between producers and wholesalers and also between domestic and foreign market participants.

Your Customers

We do not only analyse your potential clients and their business development, but also the overall development of the industry sector and your potential within this sector. Questions of long or short term contracts between current clients and their suppliers are as important as the overall willingness of clients to change their supplier.

Distribution and Partners

Our market analyses also includes searching for distribution and partners. The distribution system is a decisive success factor for a market entry. Russia’s specific regional characteristics therefore play a great role in our market analyses. Russia offers various opportunities for cooperating with local distributors, but this approach requires an efficient controlling mechanism.

Practical Aspects of Business Set-Up

Our service does not end with the completion of the theoretical work. In an implementation-oriented part of our analyses we also show our clients how to tackle the practical aspects of business set up. This comprises questions such as the availability of qualified personnel, the cost for office rent and overall financial needs as well as legal/bureaucratic obstacles on the Russian market.

Market Visit

The Market Visit Service gives you an opportunity to experience the local business culture firsthand. This service can prove to be particularly effective for entrepreneurs who have never visited Russia and are interested in tapping into the opportunities which its market has to offer.

There are two stages to this service: the research stage and the visit coordination stage:

Stage 1: Research Stage

During the first stage we perform a basic market research that outlines legislative regulation, competitive landscape, pricing and more.
The objective is to determine marketing strategy for your product in relation to other competitors on the market and identify the exclusive niche which your product can play.

Stage 2: Market Visit Coordination

During the second stage we organize and coordinate your visit. Based on the profile of your company’s ideal partner/client, we schedule 6 – 8 meetings.
Upon your visit, we accompany you to the meetings and coordinate all necessary aspects of the process by translating, mediating and entirely facilitating interaction between you and your counterparty.

How can SCHNEIDER GROUP support you:
  • Market research
  • Market visit coordination
  • Coordination of B2B meetings
  • Translator services

Food & Beverage Representative

For a period of 90 days, a specialist with abundant experience in the food & beverage sector provides on-theground support by introducing your product to retail chains and distributors, holding meetings and negotiating on your behalf. This service is intended for companies who are interested in testing out their product on a new market without taking on the commitment of setting up an office. The work is split up into three stages:

Stage 1: Research

During the first stage, we conduct a brief analysis of customs statistics. By studying the history of import data for competing products in your industry, we gain an understating of which distributors and retail chains are most likely to include your product into their assortment. The research stage is also essential for the preparation of product labeling, packaging and certification requirements in accordance with EAEU legislation.

Stage 2: Presentation

During the second stage, we conduct meetings with potential distributors and retail chain representatives. The objective of the meetings is to represent your product to potential importers. Products are sampled and tested while all meetings are protocoled for your personal records.

Stage 3: Negotiations Stage

During the third stage, we enter into a negotiations process with clients/partners wishing to purchase the first shipment of your product. Based on the gathered information, our specialist negotiates with your counterparty upon your approval and on your behalf while reporting to you as to the progress of the process.

How can SCHNEIDER GROUP support you:

We assist you by providing on-the-ground support and introduce your product to retail chains and distributors, holding meetings and negotiating on your behalf.

In addition we offer:

  • Consultation on Sanctions Compliance
  • Product Sampling and Promotion
  • Consultation on Product Labeling and
  • Packaging Requirements

Market Due DIligence

We help you uncover your true potential by:

  • Analyzing the internal and external set-up of your organization in the Russian market
  • Examining the firm’s processes from within
  • Matching the status quo with industry best practices
  • Uncovering factors that hinder growth
  • Advising on concrete improvement steps and assisting you with their implementation

Market due diligence analyses from SCHNEIDER GROUP help you identify the potential of your organization and provide you with important feedback on your internal processes and market setup. We can also consult and support you during the consequential steps. Our Market Analysis Team speaks English, German, French and Russian.

Diversify your supply chain

Diversity in supply chains and sourcing channels in the CIS/EAEU countries could result in cost-saving and cost efficient manufacturing strategies.

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