After the fat years with double-digit growth rates, the Russian fashion market collapsed with the beginning of the crisis. The European fashion industry is faced with new challenges of up to -60% in certain areas, changed customer behavior due to a loss of purchasing power, dwindling consumer confidence, calls for ruble prices, shorter delivery periods, greater payment delays, and pressure from major chains such as H & M and Inditex. In the meantime the Russian government has also seriously tackled gray imports and announced the fight against illegal imports. In particular, the latter leads to a rethinking of the retail trade and increases the pressure on foreign fashion companies. Companies operating locally with their own subsidiaries have considerable competitive advantages and are in a position to fill the gap in the expected market consolidation.
It is possible to deliver goods directly from abroad to Russian retailers via a trustworthy and completely compliant technical importer. SCHNEIDER GROUP has developed a Fashion Fast Track concept with DHL, which offers foreign companies the opportunity to do just that without changing the current order and delivery processes without major investments.